Partner Bios
Larry Friedman
Partner
Larry is married to his best friend and wife Michelle and together have 7 kids. Matthew, Ian, Tianna, Dylan, Christopher, Harley and Nikko. They also love their two dogs Zoie and Natsha.
Larry graduated from The Ohio state University with a BS in Business Administration in 1980. After that he started his career as a floor trader at The Chicago Board of Trade where he traded bonds during the volatile markets of the 80’s.
In 2001 he came to The New York Life, and quickly became educated in most of what New York Life had to offer. He started using The LEAP system, completed the Coaching Series used with high net worth individuals and held affiliation with Eagle Strategies LLC, A Registered Investment Adviser, as well as the exclusive Nautilus Group dealing with business succession and estate planning.
In the summer of 09 as he was earning another Presidents Council award he decided to go into management. Quote: “I feel like I have experienced a great deal of what NYL has offered and blessed to be a part of this company and the family we call the North Shore G.O. It’s time to touch even more individuals through developing new agents and letting them touch even more families. This company has given me the opportunity to do things for and with my family and realize how essential our work is”.
Erica Takach
“The ultimate measure of a man is not where he stands in the moments of comfort and convenience, but where he stands at times of challenge and controversy. Man is man because he is free to operate within the framework of his destiny” -Muriel Guster
Erica was born and raised in Duncannon, Pennsylvania. After being competitively involved in field hockey, she was offered a scholarship to Central Michigan University where she received her degree in Marketing and Biology. Right after school, she moved to the beautiful city of Chicago and worked as an executive at Target. After seeking a career change, she started as an agent for New York Life in December of 2006.
“I love the fact that New York Life offers the flexibility to work when you want and also provides boundless opportunities in your career. Knowing that success lies totally in my hands is so empowering to me. I could not see myself anywhere else.”
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